Expanding your business Restaurant purchase orders: paper or digital? Whether it’s on-site, take-out or delivery, there’s nothing more annoying to your customers …
Expanding your business
Why set up a loyalty program on your kiosks?
In the fast-food business, you know that a customer who pushes open the door once isn’t necessarily a winner. The real challenge is to keep them coming back again and again, until they become regulars. And that’s where customer loyalty becomes a formidable weapon. And today, the most powerful tool to activate this loyalty is no longer a simple paper card… but your order terminals.
In addition to speeding up service, they enable you to set up an ultra-efficient loyalty program that’s visible on every visit, easy to use for the customer, and above all, fully automated. The result: more engagement, more repeat business, more sales.
A well thought-out loyalty program, especially when integrated into your kiosks, is a real strategic lever for boosting sales, getting to know your customers better and strengthening their attachment to your brand. But how do you choose the right program and use it effectively? Find out below.
1. Understand why customer loyalty is crucial for a fast-food restaurant
Customer feedback boosts your sales, reduces your marketing spend and gives you a clear view of customer behavior via your kiosks.
Loyalty: immediate profitability
A loyal customer is a profitable customer. The average fast-food regular spends 67 % than a new customer over a given period. They order faster, explore your new products and return regularly, stabilizing and securing your revenues and making it easier to forecast sales.
Loyalty: savings on acquisition
Acquiring new customers is expensive: advertising, promotions, partnerships and so on. Retaining an existing customer is much cheaper and generates more comfortable margins. For example, offering a dessert to every 10ᵉ passers-by is often more profitable than a 20% discount to entice a customer who may never return.
Loyalty: data collected by the terminal
With a kiosk, every order becomes an opportunity to collect valuable data: favorite products, frequency of visits, opening hours. This information can be used to personalize your offers and rewards, turning a simple checkout into an effective loyalty lever.
Loyalty: an enriched customer experience directly on the kiosk
By integrating your loyalty program into the kiosk, you offer your customers a seamless, motivating experience. When they log in, they can see at a glance their points balance, available rewards and personalized offers.
This transparency reinforces the desire to come back and gives a feeling of immediate gratification. Better still, they can activate a reward with a single click, without staff intervention. The result: an optimized customer experience, reduced queuing and loyalty boosted by simplicity.
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